Browse through examples of tags setup in Google Tag Manager. Note the conversion linker tag is also set to fire.

Custom image tag
This GTM container is set to fire a custom image tag on all events not matched below.

Google Ads
This GTM container is configured to only fire a Google Ads Conversion Tracking tag when either parameter "awct" or "awrmkt" is set to true.

Google Analytics
This GTM container is configured to only fire a Google Analytics tag when the parameter "ga" is set to true.

Floodlight
This GTM container is configured to only fire a Floodlight tag when either parameter "dc_counter" or "dc_sales" is set to true.